Be under no illusion. If you think that here is another book about modern corporate sustainability practices creaking under the weight of its own worthiness, then it’s time to think again. This is because author of ‘Business on a Mission’, Andy Last, is categorically clear on why today’s organisations need to have a social mission: “It will help you to improve the performance of your business.” Make more money? “Yes.”
Last says it doesn’t matter what area of commerce you are in – though he’s happy to link his ideas to the engineering and technology space. If you want your corporation to succeed in a changing post-pandemic digital landscape, you need to be able to demonstrate that your business is fit for purpose in the modern world. “There are two megatrends that are changing the way we do everything. First is the general acceptance that climate change is here and that we have to do something about it. People are demanding change on this, and that business...