Four key lessons the mobile industry can learn from Africa
Africa has been behind the technology adoption curve, but it’s a continent bursting with innovation the global mobile industry should be paying attention to. The advent of cheap mobile devices has allowed Africans to transition straight into a mobile-first economy. Mobile infrastructure is far easier to set up than the traditional infrastructure of wired landlines and fibre-optic broadband. With a basic smartphone and a 3G signal, these resources then become the technological infrastructure. And Africans have been taking advantage of its benefits. Here are a few lessons the rest of us should take on board. Don’t be bound by traditional thinking In Kenya, ATMs are relatively rare: they require wired networking, restocking and security. But with mobile wallets and internet banking, someone…