The number of newly registered incorporated engineers continues to decline. The strategy of the Engineering Council is clearly not aligned to supporting the engineering technologist professional. Given the governments commitment to technical education the IET should create their own professional register to provide a relevant standard. It is obvious the current UKSPEC standard lacks credibility in terms of the IEng grade
Roy Bowdler, I have to admit you make some highly valid points in there, I particularly take your point about the brand and it's current perceived value. Maybe you're right, the thing to do may be to completely rebrand, but sometimes you can in fact succeed in turning perceptions of a brand around, there are good examples of where this had happened - you quote one, Skoda, but I'd also tentatively offer easyJet and even Samsung (think of the Samsung position in relation to Apple a few years ago). I think we need to do an appraisal of both approaches, and for that matter of hybrid approaches and totally different approaches. I'm with Andy in feeling that this is going well beyond something we can since in this forum. It needs something more substantial to work through the options and the details, with people who are ready to be open minded and creative,
Roy Bowdler, I have to admit you make some highly valid points in there, I particularly take your point about the brand and it's current perceived value. Maybe you're right, the thing to do may be to completely rebrand, but sometimes you can in fact succeed in turning perceptions of a brand around, there are good examples of where this had happened - you quote one, Skoda, but I'd also tentatively offer easyJet and even Samsung (think of the Samsung position in relation to Apple a few years ago). I think we need to do an appraisal of both approaches, and for that matter of hybrid approaches and totally different approaches. I'm with Andy in feeling that this is going well beyond something we can since in this forum. It needs something more substantial to work through the options and the details, with people who are ready to be open minded and creative,