What does ‘Design is everything’ mean to you?

A certain shallowness certainly.. . Especially if ,as  I suspect/fear,  the authors idea of  design just  means the arty stuff involving whiteboards and CAD.

A full cycle involves prototypes, destruction tests, thermal profiling reliability profiling,  user trials,  re-spins and up-issues, and in the electrical/ electronics game, type approvals, COSH and a whole host of stuff often to be almost finalised before any copper hits the etch tank or cutters touch metal. 

Poor designs, and there are plenty, may fail because of being over price, unreliable, un-recyclable, and many other modes all engineering matters - arguably part of the 'design process'.


To the problem solving mind, the engineer if you will, such a discussion  is about has helpful as saying "don't forget to breathe"  because both constantly looking at the world through the lens of how things could be improved, and regular oxygenation,  are equally automatic to those of us in that group.

Did we just mean 'do a good job' ?


The phrase itself is like 'one death is too many' or 'think out of the box', just a catchphrase.

So, who is the target audience for this video ? (I suspect it's not me.) 

And what is the problem to which it is supposed to be a solution ? (I suspect it may not be.)

Mike.

What does ‘Design is everything’ mean to you?

A certain shallowness certainly.. . Especially if ,as  I suspect/fear,  the authors idea of  design just  means the arty stuff involving whiteboards and CAD.

A full cycle involves prototypes, destruction tests, thermal profiling reliability profiling,  user trials,  re-spins and up-issues, and in the electrical/ electronics game, type approvals, COSH and a whole host of stuff often to be almost finalised before any copper hits the etch tank or cutters touch metal. 

Poor designs, and there are plenty, may fail because of being over price, unreliable, un-recyclable, and many other modes all engineering matters - arguably part of the 'design process'.


To the problem solving mind, the engineer if you will, such a discussion  is about has helpful as saying "don't forget to breathe"  because both constantly looking at the world through the lens of how things could be improved, and regular oxygenation,  are equally automatic to those of us in that group.

Did we just mean 'do a good job' ?


The phrase itself is like 'one death is too many' or 'think out of the box', just a catchphrase.

So, who is the target audience for this video ? (I suspect it's not me.) 

And what is the problem to which it is supposed to be a solution ? (I suspect it may not be.)

Mike.