I have not watched the video as it takes too long to go through the Google opt out process to stop them tracking me. Designed, I presume, to make it difficult and time consuming so that users just accept they will be tracked and if you do not have a login for you tube the consent questions get asked nearly every time. Rant over.


As has been said above, to me design is the complete process. Everyday I have to use poorly designed products either because no thought has gone into proper functional design e.g. the remote control with more buttons than an Apollo command module, all labelled in tiny non contrasting writing . Or the design is artistically wonderful but almost unusable with so few buttons, unlabelled, that everything requires two or three button sequences to be remembered and it breaks the first time its dropped onto a carpet.


Don't get me started on computer software design and I won't be buying an autonomous car.


I think there needs to be a  change in mindset about the value of engineers, hardware and software, to the economy with engineers able to earn a good income instead of banking and consultancy being seen as the way to riches. Don't get me started on either of the above. Then engineering design with form and function going hand in hand will be seen as the goal. But what are the chances in our low cost high profit accountancy driven companies?

I have not watched the video as it takes too long to go through the Google opt out process to stop them tracking me. Designed, I presume, to make it difficult and time consuming so that users just accept they will be tracked and if you do not have a login for you tube the consent questions get asked nearly every time. Rant over.


As has been said above, to me design is the complete process. Everyday I have to use poorly designed products either because no thought has gone into proper functional design e.g. the remote control with more buttons than an Apollo command module, all labelled in tiny non contrasting writing . Or the design is artistically wonderful but almost unusable with so few buttons, unlabelled, that everything requires two or three button sequences to be remembered and it breaks the first time its dropped onto a carpet.


Don't get me started on computer software design and I won't be buying an autonomous car.


I think there needs to be a  change in mindset about the value of engineers, hardware and software, to the economy with engineers able to earn a good income instead of banking and consultancy being seen as the way to riches. Don't get me started on either of the above. Then engineering design with form and function going hand in hand will be seen as the goal. But what are the chances in our low cost high profit accountancy driven companies?