Fantastic idea - “Campaign to challenge outdated stereotypes”.  My assertion would be that, as a Chartered Engineer (of a certain age), I now spend time in schools trying to inspire the future generation of scientists and engineers.  The primary, in my opinion, stereotype that needs resolution is the term “engineer”.  Pretty much everyone - who hasn't worked in “STEM” (ie many teachers, parents and children) - have a very blinkered view on “engineering”.  This is often reinforced by those “in the industry” who continue to “badge engineering” as hard hats, overalls - or “the bloke who comes to fix the dishwasher (notice how I included another stereotype).  ”Engineering" can absolutely involve people in hard hats etc but it can also NOT involve people in hard hats.  We need to turn this around, describe better what “engineering” can be and get “engineering” to be a revered profession (that ALL understand) such as a doctor or lawyer.  Work to do!

Fantastic idea - “Campaign to challenge outdated stereotypes”.  My assertion would be that, as a Chartered Engineer (of a certain age), I now spend time in schools trying to inspire the future generation of scientists and engineers.  The primary, in my opinion, stereotype that needs resolution is the term “engineer”.  Pretty much everyone - who hasn't worked in “STEM” (ie many teachers, parents and children) - have a very blinkered view on “engineering”.  This is often reinforced by those “in the industry” who continue to “badge engineering” as hard hats, overalls - or “the bloke who comes to fix the dishwasher (notice how I included another stereotype).  ”Engineering" can absolutely involve people in hard hats etc but it can also NOT involve people in hard hats.  We need to turn this around, describe better what “engineering” can be and get “engineering” to be a revered profession (that ALL understand) such as a doctor or lawyer.  Work to do!