I agree with Maria. Surely using items like this (Pink LEGO) is subconciously reinforcing the very stereotypes we are trying to dicourage. I'm not saying that very Girly-girls cannot be engineers, but I think we have to be very careful here. Images, and the use of colours in particular, to sub conciously reinforce social management (boys are this, girls are that) are prevalent in modern society. While we will never break these reinforced messages ourselves, surely we should not be blindly following along with them. The use of pink LEGO, whilst yes maybe catching the attention of certains types of girls (I am NOT a pink girl - to the despair of my niece) also subtly reinforces the meesage that girls are pink - different - not meant to be engineers. After all if women were meant to be engineers, would they not be using the blue LEGO (sorry I forgot boys get multicoloured LEGO, not just blue).
I agree with Maria. Surely using items like this (Pink LEGO) is subconciously reinforcing the very stereotypes we are trying to dicourage. I'm not saying that very Girly-girls cannot be engineers, but I think we have to be very careful here. Images, and the use of colours in particular, to sub conciously reinforce social management (boys are this, girls are that) are prevalent in modern society. While we will never break these reinforced messages ourselves, surely we should not be blindly following along with them. The use of pink LEGO, whilst yes maybe catching the attention of certains types of girls (I am NOT a pink girl - to the despair of my niece) also subtly reinforces the meesage that girls are pink - different - not meant to be engineers. After all if women were meant to be engineers, would they not be using the blue LEGO (sorry I forgot boys get multicoloured LEGO, not just blue).
