The future of advertisement billboards: digital signage

What did you think of the digital signage presentation and demo's that Intel presented? If you're anything like me, I had no idea that the digital billboards that we pass on a regualr basis in airports and the like have the potential to detect whether we're watching them, for how long and our demographic - incredible really.



As promised, here's a link to the briefing and demo.





There's also the Costa coffee machine (as demonstrated in Intel's breakout area) that reacts to our promity, offers the full Coast drinks menu and even generates the coffee shop aroma and sound! Have you found other such machines elsewhere?