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When Bias in Product Design Means Life or Death

I've just read this fantastic post on the importance of considering diversity in product design and wanted to share it here:

https://www.linkedin.com/pulse/when-bias-product-design-means-life-death-carol-reiley


I won't copy everything over, but here are just a couple of the points made that I found particularly concerning:


"In the 1960s, the vehicular test crash protocol called for testing with dummies modeled after the average male with its height, weight, and stature falling in the 50th percentile. This meant seatbelts were designed to be safe for men and, for years, we sold cars that were largely unsafe for women, especially pregnant women. Consequently, female drivers are 47% more likely to be seriously injured in a car crash."


"Microsoft’s vision system was reported to fail to recognize darker skinned people. Today, one of the most prominent applications of computer vision is self-driving cars, which rely on these systems to recognize and make sense of the world around them. If these systems don’t recognize people of every race as human, there will be serious safety implications."


"White men viewing a crowd with 17% women perceived it to be 50–50, and when it was 33% women, they perceived it to be majority women. A simple overestimation like this illustrates how difficult it can be to see the world from another’s perspective."
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  • I guess I've always known that certain things are more uncomfortable but didn't really equate them with being so much more dangerous. 47% is a scary statistic, especially as they only started testing with female crash test dummies 5 years ago. Not sure how long it takes for tests to become reality for the car industry, but safe to say that it will take a few years before any adjustments start to filter through into wider usage and for the current cars on the roads to be replaced.


    Are there any other areas that you can think of where there is an obvious bias in design or set-up? Having been to a number of conferences, it is obvious that the chairs and room temperature are usually set up for the comfort of the male attendees. I have sat in numerous lecture theatres at conferences, with the air conditioning usually set to an uncomfortably cold temperature* and in a seat which is usually too high for my feet to sit flat on the floor, and too long for my back to reach the backrest of the chair^). The sooner more variety is considered in design, the better!


    *http://www.bbc.co.uk/news/magazine-33760845

    ^http://ergo.human.cornell.edu/DEA3250Flipbook/DEA3250notes/sitting.html
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  • I guess I've always known that certain things are more uncomfortable but didn't really equate them with being so much more dangerous. 47% is a scary statistic, especially as they only started testing with female crash test dummies 5 years ago. Not sure how long it takes for tests to become reality for the car industry, but safe to say that it will take a few years before any adjustments start to filter through into wider usage and for the current cars on the roads to be replaced.


    Are there any other areas that you can think of where there is an obvious bias in design or set-up? Having been to a number of conferences, it is obvious that the chairs and room temperature are usually set up for the comfort of the male attendees. I have sat in numerous lecture theatres at conferences, with the air conditioning usually set to an uncomfortably cold temperature* and in a seat which is usually too high for my feet to sit flat on the floor, and too long for my back to reach the backrest of the chair^). The sooner more variety is considered in design, the better!


    *http://www.bbc.co.uk/news/magazine-33760845

    ^http://ergo.human.cornell.edu/DEA3250Flipbook/DEA3250notes/sitting.html
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