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When Bias in Product Design Means Life or Death

I've just read this fantastic post on the importance of considering diversity in product design and wanted to share it here:

https://www.linkedin.com/pulse/when-bias-product-design-means-life-death-carol-reiley


I won't copy everything over, but here are just a couple of the points made that I found particularly concerning:


"In the 1960s, the vehicular test crash protocol called for testing with dummies modeled after the average male with its height, weight, and stature falling in the 50th percentile. This meant seatbelts were designed to be safe for men and, for years, we sold cars that were largely unsafe for women, especially pregnant women. Consequently, female drivers are 47% more likely to be seriously injured in a car crash."


"Microsoft’s vision system was reported to fail to recognize darker skinned people. Today, one of the most prominent applications of computer vision is self-driving cars, which rely on these systems to recognize and make sense of the world around them. If these systems don’t recognize people of every race as human, there will be serious safety implications."


"White men viewing a crowd with 17% women perceived it to be 50–50, and when it was 33% women, they perceived it to be majority women. A simple overestimation like this illustrates how difficult it can be to see the world from another’s perspective."
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  • Lisa Miles:

    "Lady Tax" 


    Is that the amount they add on top of the production costs for using pink coloured dye for whatever item it happens to be? wink 




    So many things fall under the heading of lady-tax in my mind, that I could quite easily have a massive rant about it here, but more are general sociological issues rather than engineering and technology based ones! (eg. Advice for women: Ladies - make sure you get a taxi home from that venue. The world isn't safe for you because there are a lot of bad men out there. Yes, it'll be £40, but if you don't get a taxi and you end up getting attacked, it'll be your fault for dressing inappropriately, having had 2 glasses of wine and needlessly putting yourself in a vulnerable situation. Advice for men: Men - do what you like. Get a taxi if you feel like it, or you can walk home from the pub after 15 pints, no worries - you are big enough and strong enough to look after yourself, and if YOU get attacked, it certainly won't be anything that you've done wrong to warrant it. Ok - so that was a mini rant, but I'll leave it there for now!). 


    Yes, pink does seem to be an expensive colour to add to things, doesn't it?! Strange that if it costs that much, they don't just pick a different colour. As well as the pink things, quite often supermarkets will charge more for female razor blades than male ones. Shower gel aimed at men is cheaper than that aimed at women. I'm sure it is only a matter of time before there is a (more expensive) toothpaste aimed at women too!

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  • Lisa Miles:

    "Lady Tax" 


    Is that the amount they add on top of the production costs for using pink coloured dye for whatever item it happens to be? wink 




    So many things fall under the heading of lady-tax in my mind, that I could quite easily have a massive rant about it here, but more are general sociological issues rather than engineering and technology based ones! (eg. Advice for women: Ladies - make sure you get a taxi home from that venue. The world isn't safe for you because there are a lot of bad men out there. Yes, it'll be £40, but if you don't get a taxi and you end up getting attacked, it'll be your fault for dressing inappropriately, having had 2 glasses of wine and needlessly putting yourself in a vulnerable situation. Advice for men: Men - do what you like. Get a taxi if you feel like it, or you can walk home from the pub after 15 pints, no worries - you are big enough and strong enough to look after yourself, and if YOU get attacked, it certainly won't be anything that you've done wrong to warrant it. Ok - so that was a mini rant, but I'll leave it there for now!). 


    Yes, pink does seem to be an expensive colour to add to things, doesn't it?! Strange that if it costs that much, they don't just pick a different colour. As well as the pink things, quite often supermarkets will charge more for female razor blades than male ones. Shower gel aimed at men is cheaper than that aimed at women. I'm sure it is only a matter of time before there is a (more expensive) toothpaste aimed at women too!

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