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When Bias in Product Design Means Life or Death

I've just read this fantastic post on the importance of considering diversity in product design and wanted to share it here:

https://www.linkedin.com/pulse/when-bias-product-design-means-life-death-carol-reiley


I won't copy everything over, but here are just a couple of the points made that I found particularly concerning:


"In the 1960s, the vehicular test crash protocol called for testing with dummies modeled after the average male with its height, weight, and stature falling in the 50th percentile. This meant seatbelts were designed to be safe for men and, for years, we sold cars that were largely unsafe for women, especially pregnant women. Consequently, female drivers are 47% more likely to be seriously injured in a car crash."


"Microsoft’s vision system was reported to fail to recognize darker skinned people. Today, one of the most prominent applications of computer vision is self-driving cars, which rely on these systems to recognize and make sense of the world around them. If these systems don’t recognize people of every race as human, there will be serious safety implications."


"White men viewing a crowd with 17% women perceived it to be 50–50, and when it was 33% women, they perceived it to be majority women. A simple overestimation like this illustrates how difficult it can be to see the world from another’s perspective."
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  • Abimbola Akanwo-Hood:

    Amber re.




    " Is this due to the quality of the product, or is it a lady-tax?"



    I hear you - one of the reasons I've often bought men's shirts for casual wear - cheaper and more comfortable. As for "BiC for her" - I think they've lost the plot. 



    Yes - clothes, shoes, toiletries all tend to be cheaper if you buy the male version. I have no idea why this should be the case.


    On top of paying more for the same things, there are many items that women alone are to encouraged to spend our money on (eg. make-up, glossy magazines, fad diet solutions, miracle creams, hair dye, eyebrow threading, bikini waxes, gel-on nails, manicures, pedicures etc. etc. etc.). I'm not saying women shouldn't be free to spend their money on this stuff if they want to, but if the same pressure came through the media for women to invest their money in ISAs or save for a house deposit, I think that we would all be a lot better off!


    And what is worse is that all the extra expense and pressure to spend more on needless beauty enhancements is alongside a 13.9% wage disparity with our male colleagues! When it objectively costs more to be a woman in this world than it does to be a man, then sadly, lady-tax is a very real thing!!!

     

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  • Abimbola Akanwo-Hood:

    Amber re.




    " Is this due to the quality of the product, or is it a lady-tax?"



    I hear you - one of the reasons I've often bought men's shirts for casual wear - cheaper and more comfortable. As for "BiC for her" - I think they've lost the plot. 



    Yes - clothes, shoes, toiletries all tend to be cheaper if you buy the male version. I have no idea why this should be the case.


    On top of paying more for the same things, there are many items that women alone are to encouraged to spend our money on (eg. make-up, glossy magazines, fad diet solutions, miracle creams, hair dye, eyebrow threading, bikini waxes, gel-on nails, manicures, pedicures etc. etc. etc.). I'm not saying women shouldn't be free to spend their money on this stuff if they want to, but if the same pressure came through the media for women to invest their money in ISAs or save for a house deposit, I think that we would all be a lot better off!


    And what is worse is that all the extra expense and pressure to spend more on needless beauty enhancements is alongside a 13.9% wage disparity with our male colleagues! When it objectively costs more to be a woman in this world than it does to be a man, then sadly, lady-tax is a very real thing!!!

     

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