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Not such a good advert for women in engineering.....!

I was watching the TV last night and an advert came on...


It started well with a female character saying something on the lines of 'As an Engineer, I know how important it is for systems to work....'  or something like that, I can't remember the exact words she says.


'Excellent!' I thought, 'Someone else banging the women in engineering drum!!'


Until it became apparent that the advert is for constipation relief.... surprise 


Great...

Now all the young girls won't want to be an engineer because female engineers suffer from constipation..... frown


Have the manufacturers of said constipation relief medication merely 'jumped on the engineering bandwagon' or do you think they seriously thought it was a good idea? 


Lisa


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  • I saw this the other night and had similar thoughts. 


    On the one hand, it normalises the idea that women can be engineers - so that's a bonus - but on the other hand I think it's probably not an inspirational image of women in engineering - but maybe that's what we need - A sea of different faces of engineering on TV beyond the usual cool geek, computer hacker or Civil Engineer in an office - perhaps this is the start of a movement wink.




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  • I saw this the other night and had similar thoughts. 


    On the one hand, it normalises the idea that women can be engineers - so that's a bonus - but on the other hand I think it's probably not an inspirational image of women in engineering - but maybe that's what we need - A sea of different faces of engineering on TV beyond the usual cool geek, computer hacker or Civil Engineer in an office - perhaps this is the start of a movement wink.




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