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Not such a good advert for women in engineering.....!

I was watching the TV last night and an advert came on...


It started well with a female character saying something on the lines of 'As an Engineer, I know how important it is for systems to work....'  or something like that, I can't remember the exact words she says.


'Excellent!' I thought, 'Someone else banging the women in engineering drum!!'


Until it became apparent that the advert is for constipation relief.... surprise 


Great...

Now all the young girls won't want to be an engineer because female engineers suffer from constipation..... frown


Have the manufacturers of said constipation relief medication merely 'jumped on the engineering bandwagon' or do you think they seriously thought it was a good idea? 


Lisa


Parents
  • I saw this advert too and had exactly the same reaction! It looks like the advert has had a heavy edit in the middle and the relevance of the person being an engineer has hit the cutting room floor. The advert just looks weird! "I'm an engineer and I need a poo!" So, so bizarre!

Reply
  • I saw this advert too and had exactly the same reaction! It looks like the advert has had a heavy edit in the middle and the relevance of the person being an engineer has hit the cutting room floor. The advert just looks weird! "I'm an engineer and I need a poo!" So, so bizarre!

Children
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