What do I expect from IET – Community - France & Paris.

Keith Parr‍ I think it's about 100 LNs. That said, it comes with the caveat that not all LNs are equal in size and ambition. There are a number of countries that have a large land mass, small population, tiny IET membership and low density, which really can limit the effectiveness of emails, and especially if they're received by so few people. I can think of countries that fit that description but still manage to run good local networks through using social media, university notice boards and personal networks / word of mouth. Aside from all of that, there will be other socio-economic factors to consider such as access to the Internet or even a reliable electricity supply in some countries. With that context mind mind, it's probably not useful for all LNs to use Adestra, but more would certainly be a positive.


Those not using Adestra still get emails sent out by staff. The important thing to remember is that email is just one channel and there's a number of ways of communicating with members. I honestly don't know (although I can see the reports exist in our database, I've never really needed to look at them in detail) what proportion of members are signed up to receive email communications, but I wouldn't necessarily agree that it's a useful figure to have. If members have unsubscribed and genuinely have no interest in engaging beyond maintaining their membership, then I think it's probably a good thing that they don't get a load of email that they'll never read. I believe open rates are normally around 20-30%, which is quite normal. The volunteer emails tend to exceed the average, which is why I describe them as a success. If members are more likely to open and read a more personal email from "Joe Bloggs from IET Exampleland", then I think that's a positive and something to celebrated.


I wouldn't look too much into the comparison with MyCommunity or any IET online platform. Although profiles on this platform are linked to the central membership database and we have single sign-on, the members of a group are an entirely different data set to those who we can email via Adestra.


On Europe, the LN strategy is written and owned by the EMEA-CC. CCs (communities committees) have the autonomy to prioritise opportunities and decisions are made by members. I'm not up to date on their strategy for Europe, so that's probably a question for them. They're just going into a new session and with a new Chair (based in Switzerland), so the direction for the next few years might be up for debate. I'm sure the sales teams have their own strategy for Europe, but I imagine that's commercially sensitive and it's not something that I'm familiar with.

Keith Parr‍ I think it's about 100 LNs. That said, it comes with the caveat that not all LNs are equal in size and ambition. There are a number of countries that have a large land mass, small population, tiny IET membership and low density, which really can limit the effectiveness of emails, and especially if they're received by so few people. I can think of countries that fit that description but still manage to run good local networks through using social media, university notice boards and personal networks / word of mouth. Aside from all of that, there will be other socio-economic factors to consider such as access to the Internet or even a reliable electricity supply in some countries. With that context mind mind, it's probably not useful for all LNs to use Adestra, but more would certainly be a positive.


Those not using Adestra still get emails sent out by staff. The important thing to remember is that email is just one channel and there's a number of ways of communicating with members. I honestly don't know (although I can see the reports exist in our database, I've never really needed to look at them in detail) what proportion of members are signed up to receive email communications, but I wouldn't necessarily agree that it's a useful figure to have. If members have unsubscribed and genuinely have no interest in engaging beyond maintaining their membership, then I think it's probably a good thing that they don't get a load of email that they'll never read. I believe open rates are normally around 20-30%, which is quite normal. The volunteer emails tend to exceed the average, which is why I describe them as a success. If members are more likely to open and read a more personal email from "Joe Bloggs from IET Exampleland", then I think that's a positive and something to celebrated.


I wouldn't look too much into the comparison with MyCommunity or any IET online platform. Although profiles on this platform are linked to the central membership database and we have single sign-on, the members of a group are an entirely different data set to those who we can email via Adestra.


On Europe, the LN strategy is written and owned by the EMEA-CC. CCs (communities committees) have the autonomy to prioritise opportunities and decisions are made by members. I'm not up to date on their strategy for Europe, so that's probably a question for them. They're just going into a new session and with a new Chair (based in Switzerland), so the direction for the next few years might be up for debate. I'm sure the sales teams have their own strategy for Europe, but I imagine that's commercially sensitive and it's not something that I'm familiar with.