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Online images reinforce engineering stereotypes

Lisa Miles
Reading an article on E&T online about online images reinforcing engineering stereotypes so I thought I'd take a bit of a look at some of the Free stock photography sites, use the search term of 'Engineer' and have a look at the types of photos that come up in the results.


Really pleased to say that there was a HUGE amount of images depicting women in Engineering available (out of the 25 top images over 15 of them had women in them) which leads me to think that its those working in Brand Marketing that need to be taught to break out of the stereotypes?
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    0 Former Community Member
    I totally agree, there is a better representation of women in the images I searched today - still an overuse of hardhats perhaps. I work in marketing communications and recently had to select an image of engineers for an article on engineering apprenticeships. I felt strongly about using a female in the image as such a tiny proportion of engineering apprenticeship passes are female but some of the stock images I had to choose from were not great, they just looked so staged. 

    It's encouraging to see a broader mix of people in the images when you search "engineer" now though.
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  • Former Community Member
    0 Former Community Member
    I totally agree, there is a better representation of women in the images I searched today - still an overuse of hardhats perhaps. I work in marketing communications and recently had to select an image of engineers for an article on engineering apprenticeships. I felt strongly about using a female in the image as such a tiny proportion of engineering apprenticeship passes are female but some of the stock images I had to choose from were not great, they just looked so staged. 

    It's encouraging to see a broader mix of people in the images when you search "engineer" now though.
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