Traditional broadcasting has been a cornerstone of media communication for decades, but with the rise of digital platforms and streaming services, some argue that it’s become outdated.

It does however still reach a broad audience including those who do not have internet access or prefer linear content consumption. Local broadcasting stations in countries across the world also provide local news services and community focused content. Scheduled Programming also offers structure and regular routine that some viewers appreciate.

However, unlike digital platforms traditional broadcasting lacks interactivity. With streaming platforms like Netflix, Amazon Prime etc you can view content on demand, receive personalised recommendations and choose from a vast library of content to watch what you want, when you want.

So is broadcasting still relevant in today’s digital landscape? Does it still serve as a vital role? Will it, or can it, evolve and adapt to stay relevant or will it eventually cease to exist?