I came across an interesting article on BBC News over the weekend about the latest generative AI trend that's taking social feeds by storm. I'm sure some of you may have seen it too? People are transforming themselves into pocket-sized dolls and action figures! Have any of you tried creating a doll replica of yourself? 
Did the prompt work the first time?
While these AI creations can be entertaining, there's a significant environmental toll associated with using AI that many are unaware of. Recent stats reveal that only 16% of people are aware of the substantial water resources needed to cool the servers powering AI. For instance, estimates from the US indicate that ChatGPT consumes over one 500ml bottle of water per 100-word request. Shockingly, nearly one-third of the population mistakenly believes that crafting a 100-word email requires no water.
On a positive note, 60% of respondents would reduce their usage if they were aware of the significant energy usage required to run a request. As AI use and these trends continue to grow, more awareness is needed.
Professor Peter Bannister , Chair of the Sustainability and Net Zero Policy Centre, highlighted the escalating environmental and financial costs of AI adoption. He suggests that the public can take immediate steps to mitigate this impact by questioning the necessity of using these platforms and being precise with prompts to minimize errors and avoid repeated requests. Remember, generative AI tools are not search engines; they are specialized tools that should be used wisely.
We’re already aware of the benefits of recycling and conserving water by turning off taps when not in use. The next phase of consumer awareness involves being selective about the technology we use and optimizing its efficiency.
What are your thoughts on this? Have you considered the environmental impact of your AI usage? Let's discuss!
Oh yes.... and I couldn't resist..... 
