That is a bit negative Broadgauge. The equivalents are well known and there are no leds yet that give 150 lm/W. They are gradually getting better, and whilst there can be some dishonesty, I find that 12W LED lamps are generally brighter than a 100W conventional, in fact more like a 150W one as the light is more directed downwards than a filament.  The light output is not only the lumens, it is also the directivity, and this is better from LEDs than a linear lamp and fairly poor reflector. The lumen value is integrated over a sphere, so can be quite misleading. Real brightness is measured in Lux, lumens received per squaare metre, and this is what really matters.

That is a bit negative Broadgauge. The equivalents are well known and there are no leds yet that give 150 lm/W. They are gradually getting better, and whilst there can be some dishonesty, I find that 12W LED lamps are generally brighter than a 100W conventional, in fact more like a 150W one as the light is more directed downwards than a filament.  The light output is not only the lumens, it is also the directivity, and this is better from LEDs than a linear lamp and fairly poor reflector. The lumen value is integrated over a sphere, so can be quite misleading. Real brightness is measured in Lux, lumens received per squaare metre, and this is what really matters.