Lumen equivalents of halogen floods v Led

I am trying to find a replacement for 300W halogen floods.A search online gives halogen 300w as 5000/6000Lm.Looking at a Luceco  led flood in electrifix

catalogue,it claims 22W is equivalent to 300W halogen,but they only give 1800 Lm,so how can they be as bright as the 300W halogen?

Thanks for any help.

                                    Regards,

                                                Hz.