Electrician fined for EICR.

There are many different methods of marketing. Selling to need is one, and if the ‘need’ isn't there you create it, and one of the best ways to create it is to create fear, then you sell to fear. Burglar alarms are one of the best examples. The risk-averse society we now have has been carefully groomed, along with it's so-called ‘professionals’ to a point whereby critical thinking skills and 1st principles are not applied at the early learning stage. This renders ordinary people into positions of vulnerability whereby their ignorance and carefully groomed fears can be easily manipulated for selling purposes. Further up the gene pool we have semi professionals who again have been told what's good for them and to not think too much about what they are doing and why, but to just follow the list on the clip board and all will be well.

Above all, they are ordered not to question anything. The main problem the sellers have is the older existing generation who were taught to ask awkward questions and to relate the given responses back to 1st principles. We elders are the Awkward Squad because we can still critical examine and smell the snake oil, and sellers don't like that. Sadly, we are dying out, and as the next lot take over, my fear is that they will be ill equipped to challenge those who profess to know better.

Therein lies the rub.

There are many different methods of marketing. Selling to need is one, and if the ‘need’ isn't there you create it, and one of the best ways to create it is to create fear, then you sell to fear. Burglar alarms are one of the best examples. The risk-averse society we now have has been carefully groomed, along with it's so-called ‘professionals’ to a point whereby critical thinking skills and 1st principles are not applied at the early learning stage. This renders ordinary people into positions of vulnerability whereby their ignorance and carefully groomed fears can be easily manipulated for selling purposes. Further up the gene pool we have semi professionals who again have been told what's good for them and to not think too much about what they are doing and why, but to just follow the list on the clip board and all will be well.

Above all, they are ordered not to question anything. The main problem the sellers have is the older existing generation who were taught to ask awkward questions and to relate the given responses back to 1st principles. We elders are the Awkward Squad because we can still critical examine and smell the snake oil, and sellers don't like that. Sadly, we are dying out, and as the next lot take over, my fear is that they will be ill equipped to challenge those who profess to know better.

Therein lies the rub.