With the explosion of Social Media, ever increasing multi-channel marketing and a generation of people who ‘live online’, understanding how to get your message out there effectively is more complex than ever.

At  the event “How should Engineering and Technology industry embrace Social Media, Marketing and Public Relations?” organised by the IET Multimedia Communications Network in collaboration with the University of Westminster on 11 March 2014, our speakers, Louise Hayter (Immerse Learning), Bryony Thomas (Watertight Marketing) and Barry Flynn (Barry Flynn Communications) shared some industry hot-tips for setting up a social media strategy for businesses.

Commenting in the event, Philip Clayson, Chair of the IET Multimedia Communications Network said “As the IET continues its journey to be ever more relevant to both society, engineering and 'UK PLC',  this event, covering Social Media, Marketing and PR in B2B engineering and technology companies, helped to educate and inform students, engineers and business owners of a  new way to think about this incredibly important topic"

Philip also noted that attendees after the event fed back that "This rare combination of Social Media , PR and Marketing B2B, in one event worked really well, and Louise, Bryony and Barry delivered an impressive new event style for the IET" 

If you didn’t make it to the event you can now watch the presentations on IET.tv below and add your thoughts to the event review

If you have any questions you’d like put to the speakers please add them into the discussion forum: How should the Engineering and Technology industry embrace Social Media, Marketing and Public Relations? – Discussion topic