Manufacturers Should Host Their Own Product Data
In this fourth article we move on from talking about what structured data is to look at who owns it and who should control it. So far in this series of articles we have described what construction product data is , how it needs to be connected to standards , and how product comparison is a key example of how structuring your data is essential . Now we move on to the data itself – who owns it? Who should control it? Don’t forget to sign up to the zoom call in a week’s time (link at the foot of this post). Product Data is an Asset In 2006, Clive Humby , the mathematician who made a fortune helping Tesco develop its new Clubcard, said “ Data is the New Oil ”. Humby was talking about how data needs to be refined to be valuable, but the phrase has been used by many since, including by Brittany Kaiser…