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Feeling cornered by NICEIC

lyledunn
I have just paid my annual enrolment fee of £475.00 plus VAT to NICEIC. No receipt yet but instead an email offering cut-price tee-shirts, shorts and mountains of similar tat. I am sure that they will soon have their inspecting engineers carry merchandise in their car boots to flog  to contractors during the annual half-day assessment! 

So, I almost feel like a mug who has been cornered by a nifty salesman, not only have they managed to get their hand in my wallet again (that's 35 times now), but they have signed up another sheep to bombard with special offers on all kinds of trash. 

I have no idea why I feel I need to keep renewing my membership. Perhaps I am clinging to the hope that they will return to the serious business of focusing on contractor competence instead of their current, very annoying, Del Boy style tactics.
  • Former Community Member
    0 Former Community Member
    Be greatfull,. I had to pay this fee twice because of an error on Thier end, it does leave a unpleasant taste in your mouth!

    Regards Ts
  • 0
    But how many thousands of pounds profit does that simple investment generate by displaying the logo?


    Z.
  • 0
    Not enough.
  • 0
    Right now I feel cornered by Napit. Bring back Stroma!
  • Former Community Member
    0 Former Community Member
    Sparkingchip:

    Not enough.


    Really? I hope that it breeds customer confidence, helps maintain standards and also allows us to notify works at a nominal cost. 


    Always makes me laugh when sparks moan about the cost trust me it's not even close to what I pay for the security side of my buisness, and we're still seen has a lower skilled person to sparks as far as the general public are concerned. 

    Regards Ts


  • 0
    Try doing a survey.


    Ask people of various ages what the NICEIC is.


    Then ask them who they would ask if they wanted to find a competent electrician.


    The answers from young people will almost certainly be “I don’t know” and “Checkatrade or Which Trusted Trader”.


    The NICEIC lost its brand recognition some years ago and only older people can remember what it is.
  • 0
    Well, the older people who can still remember things.
  • 0
    Sparkingchip:

    Not enough.


    So, what is enough?


    Z.


  • 0
    Sparkingchip:

    Try doing a survey.


    Ask people of various ages what the NICEIC is.


    Then ask them who they would ask if they wanted to find a competent electrician.


    The answers from young people will almost certainly be “I don’t know” and “Checkatrade or Which Trusted Trader”.


    The NICEIC lost its brand recognition some years ago and only older people can remember what it is.


    Darwin said that those that survive are not necessarily the fastest or strongest, but are those most adaptable to change. That is evolution. If the business is not profitable then try changing the business model, and/or charging more.


    Z.


  • 0
    Some years ago Certsure did try to revive the NICEIC brand and increase consumer awareness of it, locally they paid for a billboard advert outside a railway station on a busy road junction, so people waiting at the traffic lights were sat facing a huge advert for the NICEIC for a few minutes.


    It was a short lived burst of enthusiasm and didn’t come to much. I have not kept records, but traveling far and wide across the country I don’t meet domestic customers who have any real perception of who the NICEIC are and they definitely don’t have any more brand recognition than NAPIT, if customers don’t even know who they are joining their scheme won’t bring in any more domestic work than being in NAPIT and probably far less than being in Checkatrade or the like.


    Which probably has the best brand recognition, but are selling themselves out with their Trust A Trader scheme.

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