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Feeling cornered by NICEIC

I have just paid my annual enrolment fee of £475.00 plus VAT to NICEIC. No receipt yet but instead an email offering cut-price tee-shirts, shorts and mountains of similar tat. I am sure that they will soon have their inspecting engineers carry merchandise in their car boots to flog  to contractors during the annual half-day assessment! 

So, I almost feel like a mug who has been cornered by a nifty salesman, not only have they managed to get their hand in my wallet again (that's 35 times now), but they have signed up another sheep to bombard with special offers on all kinds of trash. 

I have no idea why I feel I need to keep renewing my membership. Perhaps I am clinging to the hope that they will return to the serious business of focusing on contractor competence instead of their current, very annoying, Del Boy style tactics.
Parents
  • Sparkingchip:

    Try doing a survey.


    Ask people of various ages what the NICEIC is.


    Then ask them who they would ask if they wanted to find a competent electrician.


    The answers from young people will almost certainly be “I don’t know” and “Checkatrade or Which Trusted Trader”.


    The NICEIC lost its brand recognition some years ago and only older people can remember what it is.


    Darwin said that those that survive are not necessarily the fastest or strongest, but are those most adaptable to change. That is evolution. If the business is not profitable then try changing the business model, and/or charging more.


    Z.


Reply
  • Sparkingchip:

    Try doing a survey.


    Ask people of various ages what the NICEIC is.


    Then ask them who they would ask if they wanted to find a competent electrician.


    The answers from young people will almost certainly be “I don’t know” and “Checkatrade or Which Trusted Trader”.


    The NICEIC lost its brand recognition some years ago and only older people can remember what it is.


    Darwin said that those that survive are not necessarily the fastest or strongest, but are those most adaptable to change. That is evolution. If the business is not profitable then try changing the business model, and/or charging more.


    Z.


Children
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