Not Your Grandmother’s Marketing – A Tech Talk On How Technology Has Impacted Marketing Hosted By Ottawa Local Network.
The Ottawa Local Network enjoyed an interesting presentation from Dobrila Rancic Moogk, VP Marketing at Giatec Scientific, on the evening of 20th February titled ‘Not your Grandmother’s Marketing’. The Ottawa Local Network enjoyed an interesting presentation from Dobrila Rancic Moogk, VP Marketing at Giatec Scientific, on the evening of 20th February. This presentation titled ‘Not your Grandmother’s Marketing’ looked at how technology has allowed marketing techniques to evolve from old style ‘spray and pray’ marketing in magazines / trade press to modern programmatic advertising, using AI optimization techniques delivered through several SaaS solutions. Dobrila drew an interesting comparison between the buyer’s journey and the marketing funnel, and which commercial tools are used to focus…