Predictably Irrational. (IET Harrow).
In Out In Out ...Opt it all about!. Attending the Predictably Irrational, The Impact Of Relativity event organised by Harrow IET, David Chong from GSMA discussed the different ways of 'opting in and opting out' in numerous consent based scenarios. An interesting stat presented showed that more countries within the EU had a larger number of health donors than for example in the UK - the main difference? Persons are under the Opt Out framework. The session covered that human behaviours can be predicted to choose relative outcomes based off presented data - including how the decision making process can be tailored to a give a focused outcome. Whilst this is typically seen in UX Design efforts, the broader digital world is also going through an Opt In/Opt Out overhaul - namely, GDPR. We know that…