Comparing Construction Products: Dispelling The Myths
In this third article about product data for manufacturers in the construction industry we look at the myths around product comparison and ask – why not compare? Product comparison is an essential part of the specification process, yet construction manufacturers can seem reluctant for their products to be compared with those of their competitors’. Why is that? In this third article about product data for manufacturers in the construction industry we look at the myths around product comparison and ask – why not compare? Myth 1: Specifiers don’t want to Compare Products There is some truth in the first myth, because specifiers are creatures of habit, they are busy, and time is tight. The last NBS Specification survey (2017) stated that 60% of respondents were reusing specifications from previous…