Artificial Intelligence in Marketing - How AI helps us design meaningful experiences
IET Central London Evening Lecture Savoy Place, 13-Sep-2017 Speakers: Lisa de Bonis & Gary Jobe from Havas (a communication and marketing organisation) Important note: These are the author's personal recollections and interpretations, which are likely to suffer from errors and selectivity. There is no endorsement from the IET or the speakers. Lisa and Gary gave us a fast moving, informative and thought-provoking view of how AI (Artificial Intelligence or, more preferred, Augmented Intelligence) can be applied to several areas of marketing. This is what I learnt... (with apologies if wrong) AI is a natural evolution rather than a revolution; it's not about flying cars nor killer robots - Sci-fi writers and films have hyped it up on the years. Their job is to demystify and bring AI down to…