TechBite: How Behavioural Science Could Transform The Transport Sector
In May 2017 the IET Automotive and Road Transport Systems Network held an interesting event - Behavioural Psychology In Transport . As part of the IET TechBite series (bitesize technical insights from the engineering community) we have put together a blogpost that summarises some of the ideas that were discussed. Please have a read and feel free to comment... It is now being recognised that human psychology and behavioural insights, also known as ‘nudge’, have the ability to improve the design and delivery of transport initiatives. “The transition to a more sustainable transport system can only be achieved by a combination of technological shifts and behavioural shifts,” highlights Jillian Anable, Professor of Transport and Energy at the University of Leeds’ Institute for Transport Studies…