Crypto Currency - A Value Add Tool ?
In 2011, I analysed a leading online casino website. Specifically using WebQual 2.0 and WC3 assesiblity-design to highlight how the site currently offers value for online casino activity for business and user interaction. The Amit and Zott model was also referenced to discuss how the site offers value to its Value Creation Model, including ethical standards overseen by the Gambling Comission in the UK. One recommendation for the casino was to create an online community to encourage stronger interaction between users by performing virtual tournaments, including better interactions with their brick stores by creating their own currency like bitcoin. A crypto currency would allow the casino to enhance their product offerings and ensure revenue incentives can remain in their business model, online…