Exploring advertising techniques in volume two of The Electrical Age
Guest blog by Emily Raynor, University of Leeds This is the fifth of a series of blogs written by Liberal Arts students at the University of Leeds to celebrate the centenary of the Electrical Association for Women in 2024. This project has been supported by Professor Graeme Gooday. These blogs on early EAW activities are based on themes that the students selected from reading digitised versions of the first two volumes (1926-1935) of The Electrical Age (for Women). You can read Emily’s first blog here . Introduction The Electrical Association for Women published a quarterly journal from 1926 named The Electrical Age (until 1932 called The Electrical Age for Women ), which informed readers about electrical developments in domestic technology, along with reports about the Association’s…