Dream Big : Innovating In Our World - Conference Summary
I spoke at the Society of Concurrent Product Development Annual Conference : Dream Big, Innovating in Our World. The conference was 1.5 days of presentations and talks, followed by an afternoon spent at the 3M Innovation Centre. About 100 people attended the main conference, there was a diverse audience from large companies, 3M, Kuhne and Nagel, Microsoft, Target (US Department Store) through to small start-up companies and academics. My talk was on concept Concurrent Product Development and what we have done to improve in Future Programmes at Rolls-Royce plc. There were Interesting presentations, ranging from the CEO of Harry’s razors explaining he start-up company story (5 years old with 5 million customers) to a talk by marketing company Brandgarten – We all make irrational decisions…