Managing Innovation; A Microchip Perspective.
A few months ago I researched that transistor scaling can be up or down however always limited to physical surface area. To keep a positive advantage beyond R & D budgets, some companies also look at other players in the same field too gain more market share, so that their new products have an automatic requirement to fulfil. Some traditional desktop companies, launch an intent for smart-phone markets, augmenting away from their core of traditional chips for PC's which are currently reaching revenues of $50b, possibly due to their core technology-chip innovation methods such as energy-saving designs vs computing-power, all within the surface area confined of Moores law which states 'the number of transistors placed on a microchip would double every year'. This adds to the race of semi conductor…