A.I – Marketing The Human Experience. (IET London).
In line with the theme of field based technologies, I attended an event hosted by the IET London Network. Lisa De Bonis the Executive Digital Director of Havas London and Gary Jobe the Head of Technology at Havas demonstrated innovative cognitive based marketing methods to not only create value using technology, but also how entire business ecosystems are being created using the power of A.I augmentation. They discussed how companies can not only deliver the brand message though app technology, they can also create new supportive services. So whilst A.I might be seen to be replacing jobs, in some cases, it is actually creating new jobs and supportive services. Speaking with Mr Jobe, it was mentioned how digital market space could be soon sold as a commodity item. With A.I, a digital advert…