The promise of Generative AI for Media and Entertainment
Just about a year back, the IET’s President’s address was delivered by Dr. Gopichand Katragadda on the topic “The key to delivering a resilient future”. Needless to say, AI and the recent advancements in generative AI were a recurring theme during the engaging session. At this event, I had the privilege of being a guest speaker and I chose to talk about the AI driven transformation of the Media and Entertainment sector. Predictably, as a passionate AI technologist, I painted a particularly optimistic picture of the potential of generative AI for the media industry. A year since then, with my recent visit to IBC, the premier broadcasting, media and technology show, I’ve been mulling over whether generative AI has delivered on its promise. Bear with me, while I walk through my musings! There…