The Role Of Behavioural Science In Road Transport Webinars - 18-19 May 2021
We’ve all appreciated over the past year how user behaviour has impacted on travel across all modes of transport. Some see this as an opportunity to “reset” and to introduce new technology and change services to help meet future safety and environmental goals. Although it’s partly an issue of technology and investment, making these changes also depends strongly on user acceptance and behaviour.These two webinars were organised by the Automotive and Road Transport Systems Technical Network of the IET. They were intended to give engineers a better appreciation and understanding of the role of behavioural science in the design and operation of future transport-related products and services. We had over 300 registrants from more than 30 countries and the audience were encouraged to contribute…