Gambling & Technology
A few months ago I researched the Betting industry boats a market value of £5.6 Billion as published by the British Gambling Commission . The gambling commission, promotes the Gambling Act of 2005 and categorises an online casino as 'remote gambling' activity. My research analysed specifically Online Casino websites; WebQual was used to highlight how sites provide functional value for the business and its consumers in terms of quality and customer perception. The Amit and Zott model was used to discover how sites promote value creation within a chosen business Model. I concluded that with the right marketing, user base and innovative product range, online casino is a very interesting industry that can house the latest technologies and techniques in online business. The swot analysis, Porters…