Behavioural Psychology In Transport – Behavioural Insights (“nudge”)
Back in May 2017 the Automotive & Road Transport Systems Network held a seminar on this informative and interesting subject which attracted a high demand for places and covered the following topics: Results from behavioural insights trials, and how behavioural insights and people-centred approaches are being embedded at DfT. Transport project management: behaviourally informed ways of working. Behaviour change in young and novice drivers. Behaviour Change at Transport for London. How people deal with travel disruption. Investigating customer experience on the railway. Gamification and active travel. Delegates heard from a number of key experts in this field and we were fortunate in being able to film most of the speakers (the DfT speakers were unable to be filmed due to the general election…