Who's Watching Who? (IET JLB Lecture)
"Data enabled products with 2 way interactions enables better consumer recommendations" was just one of the discussion points the panel speakers reviewed. Peter Docherty (CTO, ThinkAnalytics), Simon Parnall (Principal Advisor Broadcast Technology, Ofcom), Barry Flynn (Senior Lecturer, University of Westminster London), Jamie West (Deputy Managing Director, Sky Media UK) and Phil Haggar (Digital broadcast and streaming consultant) talked about how the evolution of managed networks to non-managed networks is now creating immense opportunity (and value) for quality content consumption models. Simple examples were given such as how adverts are only delivered when the target audience is 'online' and not on pre allocated viewing slots. Smart tracking (with consent), can give a completely personalised…