IP-based future? Optimising reach while sustaining trust and viability in broadcast & media distribution
A century ago, on 26th January 1926, John Logie Baird gave his first public demonstration of television. Though crude by today’s standards due to flickering and being limited to a monochrome image transmitted across a room, it marked the beginning of the television we enjoy today. In previous articles, I highlighted the challenges faced by Public Service Media (PSM), particularly around funding. Only a handful of countries around the world have legislation for license fees, and even then, collecting them can be a tedious task. Despite these challenges, any publicly funded PSM should command the public’s trust, remain independent and accountable, and represent all communities across the country it operates in. Here, we analyse and discuss some of the strategies that, in my view, work well…