The Reusable Revolution ( IET London Network ).
14 million individual cups per day, 5 billion cups per year, 130 times more reusable, loss rate of 12 %. Just some of the statistics that were mentioned by Safia Qureshi, Founder and CEO of CupClub during her talk that gave insight into how a simple idea can completely change , or even create new ecosystems, in this case, through the daily use of coffee.With the focus to reduce single-use plastic packaging, the value add approach by CupClub to waste reduction ensures plastic is used with complete efficiency built into their ecosystem. Sure, we have all seen the articles about water being stored in thinner plastic bottles, but does that really have an impact ? can those engineered solutions actually impact CO2 reduction? ..These were some of the topics discussed of how an ecosystem designed…